Between running her own social media management agency, The One Social, and building up her own ever-growing social media following, Bonnie Borland knows a thing or two about the power of digital influence.


An avid Referboard user, Bonnie had a chat to us about how she uses the social shopping platform, where she sees social media taking us in 2017, and just why referrals have such a high value.


Firstly, could you tell us a bit about what you do?

“I run a social marketing agency based in Melbourne. We’re a small team with a big heart. We work with businesses to empower them to do the things they do exceptionally. We’re thought leaders who bring together the right partners to create and execute results focused social strategy, campaigns & content for our clients, globally.”


Running your own social media agency, you clearly know a thing or two about the perks of influencer marketing. Why do you think people trust referrals from their favourite bloggers?

“It’s human nature to value the opinions of others, especially those that we trust. Referrals are the most trusted form of advertising simply because we trust the source is genuine and authentic. According to RadiusGlobal, the number one influence for millennials when making a purchase is word-of-mouth. Influencers have been around for years, it’s not a new concept.”


“As humans, we create connections with other humans, and platforms like Instagram allow us to build relationships with people who resonate with us. When people build up their followings in places like Instagram (especially using the new Instagram “stories” feature) they’re also building trust and authenticity with their audiences, which means followers are more likely to believe and listen to what they have to say than they are to make a purchase decision off a billboard or TVC.”


How do you personally use Referboard?

“Basically, when I’m online shopping and adding things to my wishlist or to my shopping cart I make sure I refer them at that same time. In doing this I’ve built up a bit of a wardrobe on Referboard and I link my daily outfits on Instagram back to the item available for purchase on my website”


What would be your advice to someone wanting to make the most out of Referboard?

“There are no rules! I think the most important thing to remember is that it’s about having fun and giving your friends or followers the ability to shop for the things on your wish list. Gone are the days of having to trawl the internet to send friends suggestions for something to wear to a wedding, they can just check out your Referboard!”


What are some big changes or new developments we can expect to see in the social sphere in 2017?

“2017 is the year for live video – whilst we’ve seen FB live, periscope youtube and now Instagram take this on but we’re still in infant stages. Social commerce will also continue to grow with peer to peer spending allowing us to shop via all our favourite social channels. This is where Referboard is going to be most powerful as p2p networks develop.”


Check out all of Bonnie’s favourite products on her Referboard!

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